SERVICES
Branding, Set deign, Motion, Visual identity
WEBSITE
By marrying classical drama with fresh visual flair, Opera of Turandot’s identity transforms opera into something vivid, making its grandeur accessible, its story more immediate, and its stage more alive for younger, curious audiences.
Turandot is Puccini’s final and one of his most dramatic operas, set in a mythic, ancient China, and filled with high-stakes emotional tension. The challenge was to build a visual identity that honored its theatrical grandeur, the opera’s rich, operatic legacy, and its iconic themes (power, love, redemption), while making it feel fresh and relevant to contemporary opera audiences.
We developed a rebranded identity that blends classical elegance with dramatic modernity: strong, expressive typography, bold color contrasts, and refined graphic systems that echo the opera’s dramatic structure. The visual language supports promotional materials, print campaigns, and digital media, delivering a sense of epic scale while remaining accessible and emotionally resonant.
The core concept is “Regal Drama.” Inspired by Turandot’s icy, majestic character and the opera’s theme of transformation through love, the design employs a contrast of sharp structure and fluid form: geometric elements to reflect power and control, and sweeping lines or gradients to convey emotional shifts and redemption. This identity gives the opera a contemporary presence that feels as timeless and powerful as the story itself.
SET DESIGN
