Visual identity, Packaging
WEBSITE
toren.com
From blank brief to Turkish shelves, a product line built entirely from creative instinct.
Tören came to us with a name, a wafer, and no direction. No mood board, no references, no "we're thinking something like...", just a product that needed to exist in one of the world's most competitive snack markets and win. That kind of brief is either a designer's nightmare or their favourite kind of project. For Whomp, it was the latter.
The Turkish confectionery market is loud, crowded, and unforgiving on shelf. Tören's Mr. Bite sub-brand needed a new product line that could cut through, not just look different, but feel like something younger consumers would actually reach for. With no existing visual direction to work from, the entire creative territory had to be defined from scratch, across 7 flavour variants.
Working in collaboration with Spider Advertising, I developed a complete visual identity and packaging system for Whomp, covering brand character, typography, colour, illustration style, and packaging across all 7 SKUs. The central creative decision was to lean into impact, literally. The boxing glove imagery, the name "Whomp," the pop-art energy, everything was built around the idea of a snack that hits. Retro influences gave it character and memorability. Bold colour blocking made each flavour instantly distinct on the shelf while keeping the system coherent as a product family.
The brief was blank, so the concept had to earn its own logic. "Whomp" isn't just a name, it's a feeling. The design translates that feeling into a visual language: dynamic shapes, expressive type, high-contrast colours, and a retro-sport aesthetic that feels nostalgic and fresh at the same time. Every flavour variant has its own colour identity, but the system holds together because the character, bold, playful, unapologetic, never changes. The result is packaging that doesn't just sit on a shelf. It commands one.
Whomp launched and is currently live on shelves across Turkey, a full 7-flavour product line, built from a completely open brief into a product family with its own distinct identity within the Tören portfolio.
