SERVICES
Visual identity, Packaging
WEBSITE
By fusing retro playfulness with bold modern energy, Whomp’s identity transforms a simple wafer into an experience, giving the product a character that’s as fun as it is unforgettable.
Tören’s Mr. Bite sub-brand needed a new product to stand out in a very competitive snack wafer market. The challenge was to create a visual identity that felt fun, energetic, and distinctive, not just another wafer, and to appeal to younger, playful consumers while staying consistent with the broader Mr. Bite brand.
I developed a bold packaging and visual identity for Whomp, using retro pop-art motifs, vivid colors, and expressive typography. The graphics, including boxing glove imagery, bring personality, strength, and playfulness to the product. This design system works across all touchpoints: packaging, brand communication, and shelf presence, making Whomp instantly recognizable. I did the project in collaboration with Spider Advertising.
The central concept is playful impact. Inspired by the action and energy of a “whomp,” the design uses dynamic shapes and vibrant hues to evoke fun and movement, while the retro style nods to nostalgia and character. This gives Whomp a strong, memorable voice: a wafer that’s not just eaten, but experienced.
