Packaging, Visual Identity
WEBSITE
Third product line. Third blank brief. Still on Turkish shelves.
By the time Strike came along, Tören had trusted us with two product lines under Mr. Bite. Strike was the third , a chocolate bar that needed to stand apart from both Whomp and Pixel while still feeling like it belonged in the same family. Each brief was blank. Each time, the creative direction had to be invented from scratch. The challenge with Strike was finding a concept that hadn't already been used, and that could hold its own between a punchy wafer and a precision-led pixel bar.
Mr. Bite needed a chocolate bar with enough personality to cut through on crowded shelves, but the visual territory was getting tighter. With Whomp already owning bold impact energy and Pixel owning geometric precision, Strike needed a distinct identity that felt fresh, energetic, and immediately readable as something different. Generic wasn't an option. Neither was too-similar.
Working in collaboration with Spider Advertising, I built the identity around the concept of bowling, specifically the moment of a strike. Dynamic motion lines, bold colour contrasts, and kinetic typography give the packaging a sense of movement and immediate impact. The visual system works across multiple flavour variants while maintaining the energy of the central concept throughout. Each flavour has its own colour identity, but the motion and momentum of the design keeps the product family coherent on shelf.
A strike isn't just a score, it's a feeling. That split second of momentum, impact, and satisfaction is exactly what a great snack should deliver. The design translates that feeling directly into packaging: lines that move, colours that collide, a visual language that feels like it's mid-motion even when it's standing still. The concept is simple enough to read in under a second on a busy shelf, and specific enough to be completely ownable.
Strike launched as the third Mr. Bite product line from this collaboration and is currently live on shelves across Turkey, completing a trio of distinct product identities built from blank briefs within the same brand family.
