Packaging, Visual Identity
WEBSITE
Strike is a chocolate bar under Mr. Bite, part of the Turkish confectionery brand Tören. Developed to expand the Mr. Bite product range, Strike introduces a playful identity that emphasizes energy and accessibility.
By drawing on the thrill of bowling strikes and bold color juxtapositions, Strike’s packaging turns a simple chocolate bar into an experience, giving Mr. Bite a dynamic, playful identity that stands out on the shelf and feels just as fun to eat as it is to look at.
The Mr. Bite brand needed a chocolate bar that felt energetic and distinct, not just another generic product. On crowded shelves, “Strike” risked getting lost without a design strong enough to grab attention and communicate excitement.
I developed a dynamic packaging identity using bold graphics, contrasting color, and motion-inspired design, evoking the feel of a bowling strike. The visual system creates impact and makes the product memorable while keeping Mr. Bite’s playful spirit intact. I did the project in collaboration with Spider Advertising.
The central concept is dynamic momentum: drawing from the energy of bowling, the design uses visual lines, vibrant hues, and motion cues to give Strike a sense of movement and fun. This makes the chocolate bar not just a snack, but an experience, energetic, playful, and bold.
