SERVICES
Visual identity, Packaging
WEBSITE
By transforming digital pixelation into a playful graphic language, Pixel’s identity captures the layered textures of its wafer and flavors, giving the product a bold, contemporary presence that connects indulgence with modern design.
Mr. Bite needed a product that felt modern, premium, and visually distinctive within its wafer-bar lineup. The challenge was to design packaging that could communicate the complex, layered flavor profile, without overwhelming the shelf design or losing brand coherence.
I created a packaging system using pixel-inspired graphics that mirror the multi-layered texture of the wafer (cream, chocolate, wafer layers). The design balances clarity and visual flair: strong, precise geometric shapes paired with a refined color palette to elevate the product’s look and feel. I did the project in collaboration with Spider Advertising.
The core concept is flavor as a mosaic. Just like pixels come together to form a whole image, each layer of the wafer contributes to a cohesive flavor experience. The pixel aesthetic represents that layering visually, making the design feel digital and contemporary while reinforcing Pixel as a premium snack with depth.
