Visual identity, Packaging
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Pixel is a product under Mr. Bite, a brand of the Turkish confectionery house Tören. The concept packaging, developed in collaboration with Spider ADV, uses digital-imagery inspired pixel graphics to reflect the layered textures and flavors of the sandwich wafer, caramel, chocolate, cream, and wafer. Available in milk hazelnut, dark chocolate hazelnut, and pistachio flavors,
By transforming digital pixelation into a playful graphic language, Pixel’s identity captures the layered textures of its wafer and flavors, giving the product a bold, contemporary presence that connects indulgence with modern design.
Mr. Bite needed a product that felt modern, premium, and visually distinctive within its wafer-bar lineup. The challenge was to design packaging that could communicate the complex, layered flavor profile, without overwhelming the shelf design or losing brand coherence.
I created a packaging system using pixel-inspired graphics that mirror the multi-layered texture of the wafer (cream, chocolate, wafer layers). The design balances clarity and visual flair: strong, precise geometric shapes paired with a refined color palette to elevate the product’s look and feel. I did the project in collaboration with Spider Advertising.
The core concept is flavor as a mosaic. Just like pixels come together to form a whole image, each layer of the wafer contributes to a cohesive flavor experience. The pixel aesthetic represents that layering visually, making the design feel digital and contemporary while reinforcing Pixel as a premium snack with depth.
