Branding, Packaging, Visual identity
WEBSITE
It is design week in Milan and our food delivery brand, "Foodery" is providing special edition designer packaging for your mealtime, delivered in your footsteps.
Foodery needed to present ready-to-eat meals in a way that felt high-quality, trustworthy, and convenient. The brand faced the challenge of balancing the hustle of modern life with the expectation of fresh, chef-prepared food, all while competing in a crowded food-delivery / DTC meal space.
I developed a clean, contemporary visual identity that emphasizes simplicity, quality, and accessibility. The design system uses straightforward typography, a warm yet minimal color palette, and clean packaging layouts that communicate the freshness, convenience, and premium nature of the meals.
The core concept is “Everyday Gourmet.” The identity reflects Foodery’s mission to make chef-curated, high-protein meals accessible to busy people. The design underlines the idea that convenience doesn't have to compromise quality: Foodery brings the experience of a thoughtfully prepared meal to your daily routine, with packaging and visuals that feel elevated but friendly.
