SERVICES
Visual Identity, Branding
WEBSITE
By weaving together digital sharpness with the spirit of activism, Cage Undefined’s new identity speaks with purpose, giving the movement a distinctive and powerful voice.
Cage Undefined lacked a cohesive brand identity that matched the seriousness and ambition of its mission. The previous logo and visual system felt generic, failing to reflect the urgency, transformation, and boldness required for an animal liberation movement rooted in both activism and technology.
I created a refreshed visual identity with a vibrant palette, deep black, vivid orange, electric purple, and fresh teal, to convey energy, change, and hope. The logotype was redesigned with adaptable variations, and fluid gradients were introduced to symbolize movement and liberation. This visual system translates seamlessly across digital platforms, campaigns, and community initiatives, giving the movement a unified and strong voice.
The design concept revolves around transformation and connectivity. The fluid gradients represent the shift from confinement to freedom, while the bold colors evoke both the intensity of activism and the clarity of technological infrastructure. The identity is built to be flexible, scalable across different media, making Cage Undefined not only a creative force but also the infrastructure for a new era of scalable, design-led activism.
